Most businesses are now more cognizant than ever of the value of search marketing. The search marketing industry itself has improved so much over the years. In the past, web searches were not taken seriously against, TV, radio, print and billboard marketing. But as the World Wide Web became more popular among consumers, search marketing became more and more important.
True enough, search engines are a funnel for web traffic, capturing the interest of marketers. Below are the biggest reasons search marketing is now a channel of choice for modern businesses:
> The first point of contact between web buyers and sellers is typically a search engine, and based on studies, these contacts lead to a conversion 90{f8bac6e901933fcbdc0efe738bf84b9f4e51f0948d0d5b0cec07adcb6e26e8da} of the time. That alone offers you an obvious advantage over those that still don’t do search marketing.
> Unless your website is properly optimized for your particular keywords, then you are practically nonexistent online.
> A website gives you an instant 24-hour online sales representative, and with quality and effective content, then part of your sales pitch is done and you haven’t spent too much of your time!
> Showing up in a search engine’s natural listings is totally free, which means search marketing is extremely cost-effective, leading to an exceptional ROI. We all know that a great ROI is the best thing that can happen to any business investment.
> With an effectively managed Pay Per Click campaign, you can get tons of pre-qualified leads in mere hours. After setting up the ad (in minutes!), you get top search placements and highly potent traffic follows.
> You have the freedom to set your own daily, weekly or monthly budget, choose keywords or key phrases you want your website to be optimized for, and the duration of your ads.
Search marketing is incredibly cheap and effective as a form of advertising, and many knowledgeable businesses are fully aware of its advantages. Such realization has prompted them to allocate an increasing amount of resources for this particular aspect of their campaigns.
If you have a business or manage one without a clear search marketing strategy, much less a budget for it, you might have to reconsider your position and see just how crucial an established search presence is to the success of any e-business. You can be reasonably certain that your competitors are either already using search marketing or are planning to. Of course, you don’t want them to have the competitive upper hand.